About Cascades Recovery
Cascades Recovery News
- October 2013 Cascades Recovery’s Recovery …PLUS® Program wins the GOLD AWARD from the Recycling Council of Ontario
- AUGUST 30th 2013 Cascades Recovery’s Recovery …PLUS program assists in Del Monte’s Milkbone plant’s green efforts. http://lnkd.in/Zw3hpM
- OCTOBER 23-25th 2011 – Al Metauro speaks at the Paper Recycling Conference in Chicago and is interviewed by Recycling Today
- August 12, 2011 – PAC NEXT Group established to facilitate zero packaging waste
- June 21, 2011 – Cascades Recovery participates in Walmart’s sustainable package conference
- October 20, 2010 – Metro Waste Paper changes its name to Cascades Recovery
CASCADES RECOVERY WINS GOLD FROM THE RECYCLING COUNCIL OF ONTARIO FOR IT’S RECOVERY …PLUS® PROGRAM
Since 1984, the RCO Awards has been the premier recognition event celebrating exceptional results in waste reduction and recycling. On October 24th, Cascades Recovery was presented with the Gold Award in the Program Operator Category for its Recovery…PLUS® Program. “Our Recovery …PLUS program is specifically customized to meet each customers unique requirements with regard to the management of their discarded materials. This program is unique because it does not just capture the most common recoverables such as paper and cardboard, but also encompasses many other types of discarded materials which can be diverted from the waste stream ,” said Bruce Westaway, Director of Cascades Recovery’s Sustainable Materials Management Group.
Cascades Recovery’s Recovery …PLUS Program is installed across a broad range of clientele including Industrial, Institutional, Retail and Commercial. Two of Cascades Recovery’s Commercial customers also received awards from the RCO; Bentall Kennedy: 150 King St W and Cadillac Fairview Ltd: Yonge Corporate Centre. The combined efforts of our award winning Recovery…PLUS program and Property Management’s own sustainability initiatives resulted in both buildings winning silver awards in the IC&I Office Building Category.
OCTOBER 23-25th 2011
AL METAURO SPEAKS AT THE PAPER RECYCLING CONFERENCE IN CHICAGO AND IS INTERVIEWED BY RECYCLING TODAY.
Al Metauro, CEO of Cascades Recovery recently participated as a speaker at 2011 Paper Recycling Conference and Tradeshow in Chicago on October 23 -25th. Here, Al Metauro speaks with Kristin Smith of Recycling Today about achieving zero waste goals and that “… generaters are looking for their discarded materials NOT to go to landfill … the business is becoming managing those discarded materials versus managing the waste ¬– so it’s not about waste anymore…”
AUGUST 12, 2011
PAC NEXT GROUP ESTABLISHED TO FACILITATE ZERO PACKAGING WASTE
Cascades Recovery Inc. is one of the founding members of the new group called PAC NEXT, with the stated goal of helping the packaging industry transition toward a world without packaging waste.
“To address this pressing need, a 31-member founding organization was established on August 3 to formalize this North American initiative by electing co-chairs and establishing a series of objectives,” says PAC president and CEO James Downham.
The purpose of PAC NEXT is to facilitate the convergence of ideas and identify sustainable solutions that lead to zero packaging waste. This will be achieved through transparent processes and active collaboration by leading industry members, government agencies, and NGOs.
“We will explore all solutions to achieve economical recovery that leads to improved reduction, recycling, reuse, upcycling, composting, energy-from-waste, and other emerging solutions for discarded packaging,” adds Downham.
Following the Consumer Goods Forum-model of co-chairs representing retailers and consumer package goods manufacturers, the PAC NEXT founding member chairs are Guy McGuffin, vice president of Sustainable Packaging, Walmart Canada, and Kim Rapagna, manager of sustainability, Kraft Canada. Nina Goodrich, a former innovation and sustainability executive with Alcan and Amcor has joined the team as PAC NEXT program director.
PAC NEXT founding members include the following:
Discarded Material Management
- Cascades Recovery
- Covanta Energy Corp.
- Loblaw Brands Ltd.
- TDL – Tim Hortons
- Walmart Canada
Consumer Packaged Goods
- General Mills
- Ice River Springs Water
- Kraft Canada
- MolsonCoors Brewing Co.
- McCain Foods
- PepsiCo Foods Canada
- Ultima Foods
- Atlantic Packaging
- Jones Packaging
- Hood Packaging
- Tetra Pak
- The Dow Chemical Co.
- E.I. DuPont Canada Co.
- Schawk Canada
- Region of Peel
- Product Stewardship Institute
Observer only, nonmember
JUNE 21, 2011
CASCADES RECOVERY PARTICIPATES IN WALMART’S SUSTAINABLE PACKAGING CONFERENCE
Cascades Recovery’s CEO, Al Metauro was invited to participate in Walmart’s fifth annual Sustainable Packaging Conference on June 21, 2011 in Toronto. This conference was targeted to over 1000 participants from the packaging industry, including; executives, managers consultants who are directly responsible for the Strategic Development and Oversight of company sustainability programs. Speakers included David Cheesewright, President and CEO, Walmart Canada, on Walmart’s Sustainability Commitment as well as several other speakers covering such topics as Embedding Sustainability in Organization Culture, Life Cycle Assessment and Future Predictions for Sustainable Packaging materials.
The packaging industry in particular has been under intense pressure to reduce over packaging, improve recyclability and minimize waste. Al’s contribution to this important event was to speak about how the recovery of discarded materials is critical if packaging is to be viewed as being sustainable. Without recovery, it simply doesn’t happen.
“In the last 20 years, if there is one thing we have learned, before a discarded material can be recovered out of the waste stream there needs to be an adequate amount of the material to stimulate its recovery. This is only the first step; once the material is recovered something has to be done with it. There is no sense collecting materials if it is not reused again or turned into a new product. Making new product is a very good option, however if there are no end markets to purchase these new products, the cycle could be impacted enough to discourage continuing to collect the material. Twenty years later this is no longer a challenge for many materials” Cascades is a good example of a company that has succeeded in using recovered materials in making paper and packaging. Today paper is recovered at a very high rate (approximately 70%) due to paper mills like Cascades whose demand for using recovered paper is just as high.”
Brand managers, packaging manufacturers and producers all want one thing now; to produce green packaging and products. This means all the actions and activities to make products are environmentally friendly and include the use of secondary materials. As well, thought must be given regarding what happens to that material, when it is no longer useful and is ready to be discarded.
The fact is, the consumer is the first to touch the product and is also the last to touch it. They alone control the destiny of that material. There are many factors that affect the decision of where that material will end up.
- Where is the point of discard? The office? The home? The park?
- Is there a place or a container to put the discarded material?
- Is there a means of collecting the discarded material?
- Is there an end use for that material?
- What is the potential revenue? Is there enough revenue generated to cover the cost of the entire recovery process?
- Is this process in place in all private and public spaces? In all provinces?
These are the most common conditions that should be met, and in particular that the conditions exist in all spaces. If all or most of the conditions are met there is a greater chance for a successful program.
Even though packaging may have been developed with sustainability in mind, at the end of the day, the consumer decides where it goes. If it ends up in the waste bin, all the effort that has been put into the product to make it recyclable has gone to waste. Literally.
We have to take action. We have to work together. If we are building sustainable packaging, that package is designed not be destined for landfill. We must focus on how we can ensure that it does not end up there. Keep in mind, all public and private spaces consume the same products and packaging. Whatever the program used to recover materials, most likely the same program can be used in all spaces; just like the ‘blue box’, now in over 90% of Canadian households today.
As a leading paper and packaging producer, producing sustainable paper and packaging is what we do. Taking it a step further and recovering that packaging after our consumers are done with it is just being Green by Nature. As we move away from waste management and engage in the management of discarded materials, Cascades Recovery continues to invest in operations that are able to recover all packaging made from many types of materials.
There is a lot of work to be done. We need to standardize how packaging is made and what packaging is to be recovered. Standardization will lead to cost efficient recovery systems that will ensure the continued collection of packaging for generations to come. This means working with our peers in the industry to encourage more recovery and to make everyone aware of the benefits recovery of discarded materials has over landfill. We know the work will pay off for the industry, just look at Cascades’ success.
As an example of doing our part, Cascades Recovery is taking the initiative to promote the first annual “National Recovery Month”. This event takes place during the month of September. Our suppliers, the retail and grocers, are encouraged to participate in this event by focusing on increasing overall recovery, as well as increasing awareness amongst their staff regarding the benefits of recovering discarded materials. A series of four posters (one per week) will be distributed to participating suppliers as well as additional documentation to aid in the education of staff regarding the proper recovery of discarded materials. It is expected that the event will become an annual event, and participation will increase as a wide variety of suppliers from the various sectors become aware of ‘National Recovery Month’. More details will be made available on how all the Cascades divisions can participate.
OCTOBER 20, 2010
METRO WASTE PAPER RECOVERY CHANGES ITS NAME TO
Toronto, October 20th, 2010 – Metro Waste Paper Recovery Inc., a major North American player in the business of managing discarded materials for the industrial, commercial, retail and graphics sectors, changes its name to Cascades Recovery Inc. This evolution is based on a common ownership, a strong business relationship and a wish to strengthen the bond even more.
As a member of Cascades Specialty Products Group, Metro Waste has become an integral part of Cascades’ supply chain and supports its sustainability goals and responsible products. Through the recovery systems, a much wider range of materials are now recovered and transformed into paper and packaging. As per Al Metauro, CEO of Cascades Recovery, “to capitalize on this direction, and on our relationship with Cascades, it is time to refresh our image; one that reflects the fact that we care so much about paper and packaging, when its discarded we want it back. We need a name that says it all. That name is Cascades Recovery.”
For Mario Plourde, President and CEO of Cascades Specialty Products Group, “this change better reflects our commitment toward sustainability. By investing in urban forests – recovery programs – rather than traditional forests, we create a sustainable business model that creates products with recyclable materials while offering the marketplace high quality products with small environmental footprints.”
Cascades Recovery offers unique services by providing a comprehensive approach that manages the diversion of discarded materials for uses other than landfill or incineration. A customized material recovery plan is developed for each customer and packaged under Recovery …PLUS™. The ‘PLUS’ takes the efforts beyond ‘Recovery’, incorporating program efficiencies into the business processes, ensuring that every effort is made to find beneficial uses for all materials and validating the benefits of using products made from recyclable materials. “Unlike waste companies whose primary business is waste to landfill, our business is to divert material from landfill and find ways to use the discarded materials over and over again, working towards zero waste,” concluded Al Metauro.
As a member of Cascades Specialty Products Group, Cascades Recovery Inc. is in the business of managing discarded materials for a wide range of customers in the industrial, commercial, retail and graphics sectors.
With its 21 recovery centers, the company assists its customers in achieving their sustainability goals while delivering cost effective recovery methods. Founded in 1964, Cascades produces, converts and markets packaging and tissue products composed mainly of recycled fibres.
Cascades employs close to 12,500 employees who work in more than 100 production units located in North America and Europe. Cascades’ management philosophy, its more than 45 years of experience in recycling, its continued efforts in research and development are strengths which enable the company to create new products for its customers.
The Cascades’ shares trade on the Toronto Stock Exchange under the ticker symbol CAS.