About Cascades Recovery

Cascades Recovery News


KINGSEY FALLS, QC , Feb. 26, 2014 /CNW Telbec/ – Cascades, a leader in the recovery and the production of green packaging and tissue products, is proud to announce that it has received Walmart Canada’s Vendor Sustainability Award, which recognizes a company’s sustainability program and efforts in helping Walmart achieve its sustainability goals. Cascades was chosen among more than 100 other suppliers for this recognition.
“We had many fabulous award submissions,” said Andrew Telfer , Manager of Sustainability at Walmart Canada. “Our vendor-partners are certainly taking the environment to heart and incorporating sustainability initiatives into their business plans. The competition was tough, however Cascades’ entry was very strong. They are most deserving of our award.”
A Partnership for a Better Future
“Long before sustainable development became fashionable, Cascades was putting it into practice instinctively,” said Mario Plourde , Cascades’ President and CEO. “In fact, Cascades was born out of a form of sustainable development: the recovery of waste paper. We have always believed that remaining true to our values is the only way forward.”
Through its Cascades Recovery division, Canada’s largest collector of recycled materials, Cascades collects Walmart’s recyclable waste including corrugated boxes, plastics and old papers. The collected goods are reused in a variety of products, such as packaging and bathroom tissue, thus diverting tons of usable materials from Canadian landfills each year.
Green DNA
“We’re honored to be recognized by such an important customer, one that also has a strong commitment to sustainability and sound resources management,” adds Suzanne Blanchet , president and CEO of Cascades Tissue Group. “At Cascades, our commitment to offering the most innovative and eco-responsible products possible is what makes us stand apart.” Indeed, Cascades’ products are made using 50% less energy and 80% less water than the Canadian paper industry average.
Cascades recently launched its second sustainable development plan for 2013-2015, which is a continuation of the previous one for 2010-2012. This new roadmap includes fresh targets to push the company’s environmental performance even further, and is focused on nine indicators: energy, waste, water, sustainable procurement, innovation, financial performance, health and safety, employee mobilization, and community involvement.

Vancouver, BC February 27, 2014 Multi-Material BC (MMBC) is pleased to announce Green by Nature EPR (GBN) – a new organization founded by leaders in the recycling industry in British Columbia – has been selected to manage the post-collection system for MMBC’s residential packaging and printed paper recycling program, which will begin delivering services to approximately 1.25 million households on May 19, 2014.

GBN will be responsible for managing the processing and marketing of approximately 185,000 tonnes of packaging and printed paper material after it has been collected from curbside households, multi-family buildings and depots across the province.
GBN is a new organization founded by three industry leaders with an unmatched network of material recovery infrastructure in BC. With over 100 years combined experience, GBN partners have each played an instrumental role in the development and progress of the recycling industry in BC over the last 40 years:

• Cascades Recovery – one of Canada’s largest collectors, processors and marketers of recyclable materials generated by businesses and residents

• Emterra Environmental – one of Canada’s largest waste resource management companies that provides recyclables collection, processing and marketing services, as well as organics and solid waste collection and disposal services to municipalities and businesses across Canada and the US
• Merlin Plastics – a North American pioneer in plastics recycling and marketing that holds several patents in plastics recycling technology as a result of its innovative research and development team based in Delta, BC

In addition to the founding companies, GBN will engage more than 20 subcontractors that are leaders in recycling in their local communities to be part of the integrated province-wide MMBC post-collection system. This coordinated approach will ensure the MMBC program operates as efficiently as possible, leverages existing recycling infrastructure, and will help MMBC achieve its targeted 75% recovery rate for packaging and printed paper.The post-collection system operated by GBN will employ 570 British Columbians and bring $32 million in new investment to the province, including capital investment in two new facilities:
• A container recycling facility in the Lower Mainland – the first of its kind in North America – which will maximize sorting efficiency, recovery and the quality of recovered products; and,
• A material recovery facility in Nanaimo that will sort and prepare collected material for shipment to downstream processors and end markets.

“We are very pleased to partner with Green by Nature EPR. The awarding of a post-collection contract is an important milestone for MMBC as we prepare to launch our program in May,” said Allen Langdon, Managing Director of MMBC. “MMBC’s partnership with GBN represents a new and innovative approach to packaging and printed paper recycling, and puts BC at the forefront of industry-led recycling programs in Canada.”

“Being selected by MMBC – the most extensive industry-led product stewardship program ever to be implemented in BC – means that Green by Nature EPR has the opportunity to not only employ existing recycling infrastructure but also make significant investments in BC’s recycling infrastructure that have not been possible until now,” said Albino Metauro, CEO of Green by Nature EPR.
GBN was selected through a competitive Request for Proposals (RFP) process that was open to organizations with expertise in consolidation, processing and marketing of packaging and printed paper.

“MMBC’s partnership with GBN, with their extensive infrastructure network across the province, means that British Columbians will see maximum environmental benefits from recycling packaging and printed paper,” said Langdon. “These environmental benefits will be realized as the MMBC program gets underway in May, and into the future, as waste diversion rates increase and more product categories of packaging and printed paper are added.”

MMBC’s program is the first of its kind in Canada where responsibility for managing the residential recycling of packaging and printed paper has been fully shifted by provincial regulation from local governments and taxpayers to business. MMBC works to ensure that BC businesses, many of which are household names locally and globally, meet their corporate sustainability objectives by enabling responsible recycling solutions to be offered to consumers. BC residents will be able to recycle new categories of packaging that are not commonly included in current curbside or depot recycling programs – including milk cartons, foam packaging, plant pots, aluminum foil packaging, certain types of plastic film packaging and drink cups.

About MMBC:
In May 2011, BC’s Recycling Regulation was updated to include packaging and printed paper. The regulation shifts the responsibility for managing the residential recycling of packaging and printed paper from regional and municipal governments and their taxpayers to business.
Multi-Material British Columbia (MMBC) is a non-profit industry-led and financed organization that will assume responsibility for managing residential packaging and printed paper recycling on behalf of industry in May 2014.


About Green by Nature EPR (GBN):
GBN EPR is a national organization founded by key industry leaders in discarded materials management in Canada. Its principals are renowned pioneers in the materials recovery and recycling fields, and are supported by a core team of managers averaging 20+ years of experience each in the design, build, operations, and management of complex material recovery programs and related infrastructure. GBN comprises service providers with extensive expertise in the collection, processing and marketing of discarded packaging and printed paper with an unmatched network of material recovery infrastructure for our customers and shareholders.


Since 1984, the RCO Awards has been the premier recognition event celebrating exceptional results in waste reduction and recycling.

On October 24th, Cascades Recovery was presented with the Gold Award in the Program Operator Category for its Recovery…PLUS® Program. “Our Recovery …PLUS program is specifically customized to meet each customers unique requirements with regard to the management of their discarded materials. This program is unique because it does not just capture the most common recoverables such as paper and cardboard, but also encompasses many other types of discarded materials which can be diverted from the waste stream ,” said Bruce Westaway, Director of Cascades Recovery’s Sustainable Materials Management Group.


Cascades Recovery’s Recovery …PLUS Program is installed across a broad range of clientele including Industrial, Institutional, Retail and Commercial. Two of Cascades Recovery’s Commercial customers also received awards from the RCO; Bentall Kennedy: 150 King St W and Cadillac Fairview Ltd: Yonge Corporate Centre. The combined efforts of our award winning Recovery…PLUS program and Property Management’s own sustainability initiatives resulted in both buildings winning silver awards in the IC&I Office Building Category.

OCTOBER 23-25th 2011

Al Metauro, CEO of Cascades Recovery recently participated as a speaker at 2011 Paper Recycling Conference and Tradeshow in Chicago on October 23 -25th. Here, Al Metauro speaks with Kristin Smith of Recycling Today about achieving zero waste goals and that “… generaters are looking for their discarded materials NOT to go to landfill … the business is becoming managing those discarded materials versus managing the waste ¬– so it’s not about waste anymore…”

AUGUST 12, 2011

Cascades Recovery Inc. is one of the founding members of the new group called PAC NEXT, with the stated goal of helping the packaging industry transition toward a world without packaging waste.

“To address this pressing need, a 31-member founding organization was established on August 3 to formalize this North American initiative by electing co-chairs and establishing a series of objectives,” says PAC president and CEO James Downham.

The purpose of PAC NEXT is to facilitate the convergence of ideas and identify sustainable solutions that lead to zero packaging waste. This will be achieved through transparent processes and active collaboration by leading industry members, government agencies, and NGOs.

“We will explore all solutions to achieve economical recovery that leads to improved reduction, recycling, reuse, upcycling, composting, energy-from-waste, and other emerging solutions for discarded packaging,” adds Downham.
Following the Consumer Goods Forum-model of co-chairs representing retailers and consumer package goods manufacturers, the PAC NEXT founding member chairs are Guy McGuffin, vice president of Sustainable Packaging, Walmart Canada, and Kim Rapagna, manager of sustainability, Kraft Canada. Nina Goodrich, a former innovation and sustainability executive with Alcan and Amcor has joined the team as PAC NEXT program director.

PAC NEXT founding members include the following:

Discarded Material Management

  • Cascades Recovery
  • Covanta Energy Corp.


  • Loblaw Brands Ltd.
  • McDonalds
  • Safeway
  • Sobeys
  • TDL – Tim Hortons
  • Walmart Canada

Consumer Packaged Goods

  • General Mills
  • Ice River Springs Water
  • Kraft Canada
  • MolsonCoors Brewing Co.
  • McCain Foods
  • Nestle
  • P&G
  • PepsiCo Foods Canada
  • TerraCycle
  • Ultima Foods
  • Unilever

Package Manufacturers

  • Atlantic Packaging
  • Bemis
  • Jones Packaging
  • Hood Packaging
  • Norampac
  • O-I
  • Tetra Pak

Raw Materials

  • The Dow Chemical Co.
  • E.I. DuPont Canada Co.

Ancillary Services

  • Schawk Canada


  • Region of Peel
  • NGO
  • Product Stewardship Institute

Observer only, nonmember

  • WWF
  • JUNE 21, 2011

    Cascades Recovery’s CEO, Al Metauro was invited to participate in Walmart’s fifth annual Sustainable Packaging Conference on June 21, 2011 in Toronto. This conference was targeted to over 1000 participants from the packaging industry, including; executives, managers consultants who are directly responsible for the Strategic Development and Oversight of company sustainability programs. Speakers included David Cheesewright, President and CEO, Walmart Canada, on Walmart’s Sustainability Commitment as well as several other speakers covering such topics as Embedding Sustainability in Organization Culture, Life Cycle Assessment and Future Predictions for Sustainable Packaging materials.

    The packaging industry in particular has been under intense pressure to reduce over packaging, improve recyclability and minimize waste. Al’s contribution to this important event was to speak about how the recovery of discarded materials is critical if packaging is to be viewed as being sustainable. Without recovery, it simply doesn’t happen.
    In the last 20 years, if there is one thing we have learned, before a discarded material can be recovered out of the waste stream there needs to be  an adequate amount of the material to stimulate its recovery. This is only the first step; once the material is recovered something has to be done with it. There is no sense collecting materials if it is not reused again or turned into a new product. Making new product is a very good option, however if there are no end markets to purchase these new products, the cycle could be impacted enough to discourage continuing to collect the material. Twenty years later this is no longer a challenge for many materials”  Cascades is a good example of a company that has succeeded in using recovered materials in making paper and packaging. Today paper is recovered at a very high rate (approximately 70%) due to paper mills like Cascades whose demand for using recovered paper is just as high.”

    Brand managers, packaging manufacturers and producers all want one thing now; to produce green packaging and products. This means all the actions and activities to make products are environmentally friendly and include the use of secondary materials.  As well, thought must be given regarding what happens to that material, when it is no longer useful and is ready to be discarded.

    The fact is, the consumer is the first to touch the product and is also the last to touch it. They alone control the destiny of that material. There are many factors that affect the decision of where that material will end up.

    1. Where is the point of discard? The office? The home? The park?
    2. Is there a place or a container to put the discarded material?
    3. Is there a means of collecting the discarded material?
    4. Is there an end use for that material?
    5. What is the potential revenue? Is there enough revenue generated to cover the cost of the entire recovery process?
    6. Is this process in place in all private and public spaces? In all provinces?

    These are the most common conditions that should be met, and in particular that the conditions exist in all spaces. If all or most of the conditions are met there is a greater chance for a successful program.

    Even though packaging may have been developed with sustainability in mind, at the end of the day, the consumer decides where it goes. If it ends up in the waste bin, all the effort that has been put into the product to make it recyclable has gone to waste. Literally.

    We have to take action. We have to work together. If we are building sustainable packaging, that package is designed not be destined for landfill. We must focus on how we can ensure that it does not end up there. Keep in mind, all public and private spaces consume the same products and packaging. Whatever the program used to recover materials,  most likely the same program can be used in all spaces; just like the ‘blue box’, now in over 90% of Canadian households today.

    As a leading paper and packaging producer, producing sustainable paper and packaging is what we do. Taking it a step further and recovering that packaging after our consumers are done with it is just being Green by Nature.  As we move away from waste management and engage in the management of discarded materials, Cascades Recovery continues to invest in operations that are able to recover all packaging made from many types of materials.

    There is a lot of work to be done. We need to standardize how packaging is made and what packaging is to be recovered. Standardization will lead to cost efficient recovery systems that will ensure the continued collection of packaging for generations to come. This means working with our peers in the industry to encourage more recovery and to make everyone aware of the benefits recovery of discarded materials has over landfill. We know the work will pay off for the industry, just look at Cascades’ success.

    As an example of doing our part, Cascades Recovery is taking the initiative to promote the first annual “National Recovery Month”. This event takes place during the month of September. Our suppliers, the retail and grocers, are encouraged to participate in this event by focusing on increasing overall recovery, as well as increasing awareness amongst their staff regarding the benefits of recovering discarded materials. A series of four posters (one per week) will be distributed to participating suppliers as well as additional documentation to aid in the education of staff regarding the proper recovery of discarded materials. It is expected that the event will become an annual event, and participation will increase as a wide variety of suppliers from the various sectors become aware of ‘National Recovery Month’. More details will be made available on how all the Cascades divisions can participate.

    OCTOBER 20, 2010

    Toronto, October 20th, 2010 – Metro Waste Paper Recovery Inc., a major North American player in the business of managing discarded materials for the industrial, commercial, retail and graphics sectors, changes its name to Cascades Recovery Inc. This evolution is based on a common ownership, a strong business relationship and a wish to strengthen the bond even more.

    As a member of Cascades Specialty Products Group, Metro Waste has become an integral part of Cascades’ supply chain and supports its sustainability goals and responsible products. Through the recovery systems, a much wider range of materials are now recovered and transformed into paper and packaging. As per Al Metauro, CEO of Cascades Recovery, “to capitalize on this direction, and on our relationship with Cascades, it is time to refresh our image; one that reflects the fact that we care so much about paper and packaging, when its discarded we want it back. We need a name that says it all. That name is Cascades Recovery.”

    For Mario Plourde, President and CEO of Cascades Specialty Products Group, “this change better reflects our commitment toward sustainability. By investing in urban forests – recovery programs – rather than traditional forests, we create a sustainable business model that creates products with recyclable materials while offering the marketplace high quality products with small environmental footprints.”

    Cascades Recovery offers unique services by providing a comprehensive approach that manages the diversion of discarded materials for uses other than landfill or incineration. A customized material recovery plan is developed for each customer and packaged under Recovery …PLUS™. The ‘PLUS’ takes the efforts beyond ‘Recovery’, incorporating program efficiencies into the business processes, ensuring that every effort is made to find beneficial uses for all materials and validating the benefits of using products made from recyclable materials. “Unlike waste companies whose primary business is waste to landfill, our business is to divert material from landfill and find ways to use the discarded materials over and over again, working towards zero waste,” concluded Al Metauro.

    As a member of Cascades Specialty Products Group, Cascades Recovery Inc. is in the business of managing discarded materials for a wide range of customers in the industrial, commercial, retail and graphics sectors.

    With its 21 recovery centers, the company assists its customers in achieving their sustainability goals while delivering cost effective recovery methods. Founded in 1964, Cascades produces, converts and markets packaging and tissue products composed mainly of recycled fibres.

    Cascades employs close to 12,500 employees who work in more than 100 production units located in North America and Europe. Cascades’ management philosophy, its more than 45 years of experience in recycling, its continued efforts in research and development are strengths which enable the company to create new products for its customers.

    The Cascades’ shares trade on the Toronto Stock Exchange under the ticker symbol CAS.

Metro Maximum Recovery Minimum Waste The City is our forest